Microsoft Advertising

Formerly Bing Ads

We currently use Bing Ads across the whole organization. It helps us drive in leads with low cost per clicks and high conversion rates, helps us with our branding campaigns to get our name out there for users to see.

We use Bing Ads/Microsoft Advertising to advertise for our product across their search engine. We primarily use Google Ads and this is our secondary advertising platform. Back when we started, we were able to import our Google Ads campaign directly to Bing, that was a really great option that saved us a lot of time. Since then we have been running ad campaigns across both those platforms parallelly. Generally speaking, Microsoft Advertising is considerably more cost-effective than other options and we feel we get more bang for our buck with whatever amount we spend on ads here.

We use Microsoft Advertising as our marketing campaign application, which goes beyond boundaries to share our brand information and reputation with clients all over. Further, Microsoft Advertising helps us in authoring, and publishing authentic and creative marketing content, which when posted, gets audiences interested in doing business with us. Furthermore, Microsoft Advertising supports ads; one of the easiest, [most] efficient, and [most] successful tactics in marketing.

My organization buys ads for multiple brands. We utilize Microsoft Advertising on my account (Auto) to buy mainly search ads. Ensuring we are capturing the full demand for the brand that comes in through search as this is a lower-funnel conversion tactic. We also utilize some of their display units through the MSAN network.

We use Microsoft Advertising [(formerly Bing Ads)] to serve supplemental paid search advertising traffic depending on business needs. Generally speaking, if a budget is small, we would advise depleting Google Ads paid search ads traffic first.

Bing Ads is the 2nd most popular search engine that we sell ads on in the paid search area. It provides a slightly different audience and searches are a little bit better in some cases than with Google. We use it primarily for promoting our clients as a complete solution.

We are a digital advertising agency, and our entire paid media team uses Bing Ads (Microsoft Ads, now) for at least one client, but often many clients. We try to prioritize Google Ads due to its much larger audience sizes; however, Bing provides additional inventory outside of Google - and usually at a much more affordable price. Bing also has some features we really love and can't get in Google Ads, like image ad extensions, and LinkedIn targeting capabilities.

Our organization uses Bing Ads as paid media acquisition channels for our clients. It's mainly used only by our paid media team. Bing Ads specifically helps our clients capture intent from users that use Bing Ads as their search engine. We use this to sell products and services for a variety of businesses.

Bing Ads is being used for search ads for both our clients and our own marketing. Because the demographics of Bing users differs from that of Google Ads, the platform allows us to expand our audience reach.

We use Bing Ads as a complementary SEM Solution alongside Google Ads. We run ongoing text ads and put a moderate budget towards it. Bing Ads is currently only being used by the marketing department in our company but helps us reach the few customers who do not rely on Google when searching for relevant terms.

Bing Ads provides a real efficient spend of PPC dollars, usually coming in cheaper with better results than Google Ads. The reason for a not perfect score in the "Would you recommend to friends" then, comes from two factors that keep it from being a complete peer to Google Ads: Scale and ease.

Bing Ads simply does NOT have the scale that Google Ads has, with many less searches coming in daily. As for ease of use, Bing has some slight quirks that make it just a little harder to work with than Google. Nothing that should keep you from using it, but it's usually a supplement to Google than a replacement, or sole avenue for PPC spend.

Bing Ads is being used as a way to complement our ads on Google and mainly used to reach a wider audience when we have saturated the Google market. Bing Ads also helps reach those who are not on Google and overall, drives a higher conversion rate in spite of its lower search volumes.

We use Bing Ads to target in-market customers who are searching for products and services we offer. We convert them to leads and sales to grow our customer base.

It's being used in the marketing team as part of the paid search strategy for driving more traffic to client's websites. It's the cheaper version of AdWords so to say, unfortunately, the reach is very limited as not so many users search on Bing. It has almost all features offered by AdWords, although falling behind track a bit.

Bing Ads is only used by the marketing department. While we take into consideration ideas from the entire company, the marketing department has the final word on what we advertise on, the messaging we use, the maximum cost per click we are willing to spend and the overall budget of the campaigns.

It was used across the whole organization. I worked at a Digital Marketing agency - the client was Google. I uploaded campaigns, QA'ed, forecasted, and optimized campaigns based on performance.

We use Bing Ads in the same manner that we use AdWords. It is used primarily for lead generation for our sales team.

We use Bing Ads in our SEM department to expand our client reach. As the market share grows in Bing the more we will push adverting through the search engine.

Bing Ads is used as a supplemental source of paid search marketing traffic to complement Google AdWords paid search campaigns. In many cases we find Bing Ads traffic to be slightly more qualified and affluent than Google traffic, but the volume of traffic is significantly less and thus not very scalable.

We use Bing Ads for about 50% of our marketing clients that sell in an eCommerce capacity. Most of our employees are Bing Ads certified or use Bing Ads on a daily basis. We have a Bing MCC with about 15 active clients in it currently.

We run all of our accounts through Bing Ads. It performs totally different than Google so it is definitely necessary to have both engines.

We use BingAds for our SEM campaigns on both our consumer and professional focused digital marketing teams to drive leads.

We're using Bing Ads for lower funnel marketing and using it as a closer. It's used only within the marketing department. It allows potential customers to find us quickly and easily in Bing search.

We do PPC, and Bing is a part of it, albeit not a large one (about 1/7 of AdWords currently).

I manage Bing Product Ads for a variety of clients. It helps get clients product listing ads visible on the Bing network and provide quick links to products relevant to Bing user searches.